Photo Credit: Jennifer Martins
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Whenever Jennifer Doncsecz, president of VIP Vacations, is traveling, she always wears pink. She started years ago, and since then, she uses pink on VIP's logo, website, and even the Victorian house where the agency is located. That, combined with a number of other strategic measures, has helped Doncsecz solidify her agency's branding, making it instantly recognizable.
This week, senior editors Jamie Biesiada and Emma Weissmann delve into all things branding with Doncsecz, who uses the four Cs: Credibility, consistency, customer service and clout.
FURTHER RESOURCES
New travel advisor businesses that will help the industry build back better
Outsourcing for travel advisors: Recommendations for the hired help you need
Travel Genius Websites, websites for travel agents
Tique, branding, websites and systems design
Canva, for designing assets
Fiverr, for freelance business services
Some more sage words of advice from Jennifer on different topics:
Move it, don't lose it
Women helping women
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Sock Hop by Kevin MacLeod
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