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Travel Weekly's 2016 Consumer Trends

Travel Weekly's annual report on the way consumers research, shop and book travel, what they are doing and why.

Contents

Introduction: The agent 'Advantage Gap' widensThis year's Consumer Trends report presents a powerful case for the value of the travel agency channel, with the "Advantage...

New business: Travelers browse the web to find agentsConsumers are overwhelmingly finding travel agents online, even more than through word-of-mouth recommendations.

Social media: Platform use keeps risingConsumers who use travel agents are more likely than those who don't to use social networks for travel.

Agent trends: More use, more satisfaction with travel agentsAs satisfaction ratings for travel agents go higher overall, the percentage of millennials enlisting their services has...

Business travel: 'Bleisure' is now more than a buzzwordTravel agents and destinations alike are tapping into the growing group of travelers who mix business with pleasure.

Air travel: More travelers fly, yet take fewer tripsLower airfares are pushing a surge in flights taken, even as airport woes and low fuel prices have more people hitting the...

Mobile trends: Airline apps used for info, not purchasesFlyers are flocking to airline apps, using them for just about everything other than booking a flight.

Peer-to-peer: Youth drive growth of use of services like Uber, AirbnbThere is an age- and income-driven divide when it comes to usage of peer-to-peer services.

Methodology

Methodology: How we surveyed consumersWe surveyed 1,803 consumers who had taken one or more leisure trips requiring an overnight stay in the previous 12 months.